The full Truss Beverage Co. portfolio launched in August 2020, housing a diverse range of brands and usage occasions. For our first ever holiday campaign, we set out to continue building the cannabis beverage category and position Truss as it’s undisputed leader.
With the 2020 holiday season being unlike any other, we wanted to show how Truss Beverages fit into any holiday occasion (traditional or untraditional), whatever yours may be.
To show off the full portfolio, we created wreaths and captured holiday-specific liquid shots for each brand that showed off our products and flavours. These assets were leveraged across retail, owned and paid properties.