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Rolling Paper Straws

Work / Truss / 2020 / Digital + Social

To celebrate the launch of Truss Beverage Co. and its portfolio of cannabis beverages, we created a limited-edition set of rolling papers. Not for rolling joints, but for creating straws to show how they’re reframing cannabis consumption.

Each pack came with 10 waterproof and food-safe rolling papers, a dowel for rolling and instructions on how to roll the straws.

To share how Truss has reimagined the cannabis experience, these reinvented rolling papers were introduced through video and packs were shared with cannabis influencers.