More than 85% of Montreal Metro users do not take the stairs. To motivate them to make the healthier choice, Canadian retailer Sports Experts has created a new kind of promotion.
An interactive display equipped with a thermal detecting camera was installed above the stairs in a Montreal subway station. When people chose the stairs they received a discount based on how high their body heat rose. Simply put, the more you sweat, the more you get.
The experience proved that taking small steps towards a healthier lifestyle can often have the biggest impact.