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Sports Experts encourages STM users to choose the stairs.

Work / Sports Experts / 2017 / Video

More than 85% of Montreal Metro users do not take the stairs. To motivate them to make the healthier choice, Canadian retailer Sports Experts has created a new kind of promotion.

An interactive display equipped with a thermal detecting camera was installed above the stairs in a Montreal subway station. When people chose the stairs they received a discount based on how high their body heat rose. Simply put, the more you sweat, the more you get.

The experience proved that taking small steps towards a healthier lifestyle can often have the biggest impact.