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Facebook gets together to control this reaction-powered interactive Holiday claw.

Work / Sports Experts / 2016 / Digital + Social

To showcase Sports Experts wide range of Holiday gifts ideas we built an innovative crane game controlled by Facebook users during 4 live broadcasts.

Unlike regular crane games, everyone took control of the claw at the same time by (frantically) clicking the Facebook Live reaction emojis for the crane to move left, right, up or down towards a gift of their choosing. The claw gathered real-time data from the Facebook API and paired it with actual coordinates to create movement in real time.

In order to get the gifts, live users had to collaborate and organize through the comments section.

And yes, the claw actually grabbed stuff for real.

When the claw successfully grabbed gifts, everybody who clicked had a chance to win it.