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The more we learn, the more we conquer.

Work / Shaw / 2020 / Video

In response to the COVID-19 pandemic, Shaw decided to shift their marketing budget and partner with EVERFI to offer free digital education courses, not only to their own customers, but to all Canadians.

To support the initiative, we created a poetic ad with user generated content that highlights the ways Canadians are continuing to learn, grow, and adapt to life in isolation.