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Brighter Together Platform

Work / Shaw / 2020 / Video

To coincide with the launch of Shaw Mobile, Shaw’s biggest product launch in over a decade–we introduced a new “Brighter Together” brand platform and new visual identity. Brighter Together speaks to the necessity of connection in our modern world as well as our technology and services being better able to connect you when they’re bundled together–a brighter choice.

The 60-second brand spot highlights Shaw’s belief that you should be connected wherever you go, with a network that gives all customers access to gig speed internet and offers better value on Mobile service by including it with your home internet connection.

The refreshed visual identity puts Shaw’s Fibre+ network at the forefront with the introduction of an immersive 3D Fibre world, new typeface and expanded colour palette.

Shaw has also introduced a new visual identity for its 19 Shaw retail locations, which will include 12 new concept stores due to open before the end of summer 2020.