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Shaw Rebrand

Work / Shaw / 2019 / Video

As Shaw looked to position themselves as a modern tech brand fueling better connected lives for Canadians, they needed a brand platform to serve as their launchpad. So we did away with their six-year-old “bots” platform, in which animated robots played a central role, to embrace a tech-forward approach with a modern, bold look.


The new platform puts customers and technology at the centre of the conversation, and reflects the company’s advanced service offering. Kicking off the launch, Shaw introduced their new BlueCurve WiFi technology as the leading proof point of how they are fueling a better connected life.