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Shaw BlueCurve Total

Work / Shaw / 2019 / Digital + Social

With the introduction of a brand new Internet and TV package, Shaw needed a punchy name to launch it into market–cue BlueCurve Total, total WiFi control and totally next-level TV. BlueCurve Total includes Shaw’s best WiFi experience and elevated TV viewing with
integrated streaming services and voice control.

This mass campaign centers around the belief that a connected life should not be complicated, and continues to position Shaw as a tech-forward brand in the telecom space.