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Pot-y Covers

Work / Scotts / 2021 / Digital + Social

We created Pot-y Covers to help gardening brand Miracle-Gro celebrate all the new plant parents who’ve turned to gardening this past year.

This line of cute, hand-crafted plant baby clothes celebrate their prized plant babies with onesie slogans like, “Ok, bloomer,” “I soiled myself,” and “My parents dig me.”

Launching with a social giveaway, plant parents have a chance to win one of the adorable covers by sharing photos of their little green bundles of joy.