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One Dollar One Show

Work / Rethink / 2016 / Digital + Social

The One Dollar One Show is the world’s first advertising campaign where the credit list is up for sale.

This new crowdfunding project aims to help everyone from students to industry vets get ahead in the ad-world by adding a One Show Gold Pencil to their portfolio.

ODOS Pencil Gif

Here’s how it works:

For as little as $1, anyone can purchase a “Creative Team” credit on the project and, for a little extra money, backers can even customize their credit. From “Writer” to “Chief Creative Officer”, it’s all up for sale, with 100% of the contributions going towards the submission fees for the project to enter the One Show

ODOS Credits Gif

The campaign, hosted on Indiegogo, draws on some great industry insights, like how awards lead to career growth or, as the One Dollar One Show puts it:

ODOS Connections GIf

It’s an idea that’s starting to resonate, as the One Dollar One Show reached its first goal in less than 2 days. Today, it’s raised over $5,010 USD with over 373 backers.

ODOS Blast Gif

But we’re not done yet, the campaign includes many stretch goals including entering more award show categories, and even different award shows including D&AD and Cannes.

Within days, the campaign’s been featured in  Adweek, Ads of the World, Stimulant Online, Marketing Magazine and is making fans around the world:

Everyone from agency gurus to interns starting their careers started sharing their two cents on the campaign:

The One Show CEO Kevin Swanepoel even chimed in and thinks it’s:

Here’s a few of our other favourite responses from industry folks:

Check out our IndieGoGo campaign at

The campaign ran from January 11 to 29 (the deadline for One Show entries).