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Work / Playland / 2017 / Experiential

Okay, how do we explain this? We hired a real composer to bring the essence of Playland to life. How? We asked people to submit online auditions to join the world’s first scream choir, rehearsed for two weeks, then toured around Vancouver screaming classical songs. It’s amazing what you can do with a determined composer, a plan, and a bunch of screamers from the Internet.

Reactions to the scream choir were exactly what we hoped for.  


And it all started from a humble call for auditions video.