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#AnythingForHockey Rooftop Rink

Work / Molson Canadian / 2016 / Digital + Social

Canadians are crazy about hockey, and so is the nation’s iconic beer brand, Molson Canadian. To prove it, Molson Canadian built a rink 32 stories up, on the roof of a skyscraper in the heart of Canada’s biggest city. And we put out the challenge to our most hockey-obsessed fans to show their passion for the game and earn their way up to play on the rink.