In 2020, we worked with London Drugs to launch the Cards For All collection—an inclusive set of valentines that stood up for diversity, authentic love and modern relationships. But in 2021, the very nature of our relationships and the ways we show love have changed. So the campaign reflected that with a run of new cards focusing on love during the pandemic.
Along with the lockdown-inspired cards, we expanded the collection to celebrate more underrepresented communities with a two-spirit card, as well as cards in French, Korean and Spanish.
It wasn’t just London Drugs’ sharing the love. The collection was covered on the radio, online and on TV.
This year, the Cards For All collection was available in all London Drugs locations and online, with 100% of the proceeds going to United Way’s COVID Response and Recovery Fund. Curious about last year’s collection? Check it out here.