Our homes have always been our own little worlds, and with the restrictions of the pandemic forcing us inside, this only became more true. But as everyone focused on bigger issues last year, the small acts of sustainability IKEA had always advocated for felt less important. So, to remind people that sustainability can still be achieved when we’re at home, we created the campaign Our Little World.
Our Little World shows consumers that small, sustainable actions taken in our own little worlds, can change the whole world. All while celebrating the role of the home in our everyday lives in a way only IKEA can.
The visual idea of our homes as our own little worlds was carried throughout the entire 360 campaign, including OOH, digital, social, and in-store.