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Rowan’s Law – The Risk

Work / Government of Ontario / 2019 / Video

We live in a culture that tells athletes to do whatever it takes to win, especially in sports marketing. But with 1 in 5 high school athletes suffering a concussion every year, The Ontario Government set out to change perceptions with a new concussion protocol called “Rowan’s Law”. To launch it, we took on sports marketing by creating a sports campaign of our own, that felt just like the others — at first.