As numerous Pride related events were taking place around the globe, the Emergence Foundation launched the first tool that automatically flags online homophobia.
Pride Flagging is a Chrome Extension that scrubs Twitter for 50 hateful terms in 15 different languages, striking through them with the colours of the Pride Flag, the universal symbol for diversity and inclusion.
Every 23 seconds, a homophobe remark is posted online and things are worsening. By created this open-source activist tool, Emergence is looking to increase flagging, which is still a relatively marginal online behaviour.
Here’s how it works on Twitter.
A few days after launching, the initiative generated a lot of media interest and a few hundred terms were already removed from Twitter.