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Coors Light Weighted Hoodie

Work / Coors Light / 2021 / Experiential

Watching basketball can be stressful. As the Official Beer of the Toronto Raptors, Coors Light wants to help by introducing the first piece of fan gear that is designed to keep fans chill: the Coors Light Raptors Weighted Hoodie.

Using the same technology as a weighted blanket, the 10-lb Coors Light Raptors Weighted Hoodie should be worn during games so fans can chill through buzzer-beating, couch-coaching, high-pressure moments with ease.

The Weighted Hoodie is part of Coors Light’s Made To Chill campaign, which encourages basketball fans to chill out and enjoy the moment while watching the game. 

We highlighted these moments with two 15s spots, showing fans relaxing while watching the game.