Holiday bills can make scrooges out of the best of us—and Coast Capital wanted to help. So, we asked people on social if they didn’t have to pay one bill in December, how would they use that money to treat their loved ones. We heard thousands of stories and selected winners from around British Columbia.
We pulled up in our sleigh (AKA the Coast Capital van) and surprised our winners by not only paying off their bills, but also providing them the gifts they were planning on giving to loved ones. We then posted these stories to Instagram and Facebook, sharing the results of the contest and spreading some much-needed holiday cheer.