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Work / Canucks / 2019 / Video

To celebrate the Canucks’ upcoming 50th season, we created a teaser campaign that stoked the fire of team pride, inviting people to relive the ups and downs of the last five decades.

Our launch video traveled through time, to living rooms, bars, and stadiums, allowing viewers to experience classic Canucks moments as if they were right there when they happened. We contrasted these high-intensity moments with serene footage of Vancouver, conjuring a sense of time, place and most importantly, feeling.