Work / Canucks / 2018 / Video
Entering the 2018 season, the Vancouver Canucks roster looked far different than it had in recent years. With the influx of young, exciting players, the team had to be more relentless than ever—game after game, night in and night out. Alongside the team’s renewed spirit, we brought new life and excitement to the brand’s long-running campaign.
Stemming from the hero spot, we created a series of 15-second videos for TV and digital to showcase key players.