To get Canadian men to pay a little more attention to what a larger waistline could mean for their health, we created this PSA that’s surprisingly not NSFW.
The spot ran on YouTube and social channels. We broke the spot up into more digestible 15 and 6 second versions for social media.
An interactive print companion piece helped spread the message outside of the digital space.
Our videos reached over 900,000 unique users across Facebook and Instagram, all driving traffic to a dontchangemuch.ca blog article about the benefits of staying under a 38” waist size. The blog post received over 17,000 page views, making it one of the most viewed posts on the site.