Filter work



Work / Be The Vote / 2015 / Design

Only 42% of Canadians aged 18-30 voted in the 2011 federal election. Be The Vote, a non-profit run by a group of young Canadians, wanted to change that.

The first step to change was creating an identity that provoked young voters into taking action. The solution was to show that every vote – while seemingly small – is an opportunity to make your mark.