At first glance, the ad appears to be a nondescript apartment door, but when the viewer looks through the peephole, they see an angry man in the hallway, banging on the door and trying to get in.
The ad appeared at a transit stop in North Vancouver, British Columbia. The realistic effect was created by suspending a high-res screen behind the peephole, and installing a speaker at the precise point on the door where the man is knocking.
Every year more than 30,000 women and children are affected by intimate partner violence in British Columbia, with one woman killed every week in Canada. The simulation is part of BWSS’s campaign for 16 Days of Activism Against Gender-Based Violence, encouraging the public to help speak up against acts of gender-based violence and donate to organizations helping victims.
The campaign was picked up by news outlets across Canada.