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Drunk Radio

Work / Arrive Alive Drive Sober / 2019 / Radio

During the lead-up to Canada Day long weekend (one of the most notorious weekends for impaired driving) we created a series of radio PSAs for Arrive Alive. The twist? All of the voice actors were drunk.

We recorded a behind-the-scenes video showing three actors consuming alcohol before and during the recording session. Once they were over the legal limit, they flawlessly recited scripts that included challenging tongue-twisters and classic convincing lines like “I’m totally fine to drive man, trust me.” Providing a sobering reminder that even though someone might sound fine, that doesn’t mean they’re okay to drive.

Listen to all the radio spots here: