Work / Arrive Alive Drive Sober / 2019 / Radio
During the lead-up to Canada Day long weekend (one of the most notorious weekends for impaired driving) we created a series of radio PSAs for Arrive Alive. The twist? All of the voice actors were drunk.
We recorded a behind-the-scenes video showing three actors consuming alcohol before and during the recording session. Once they were over the legal limit, they flawlessly recited scripts that included challenging tongue-twisters and classic convincing lines like “I’m totally fine to drive man, trust me.” Providing a sobering reminder that even though someone might sound fine, that doesn’t mean they’re okay to drive.
Listen to all the radio spots here: