Work / Arrive Alive Drive Sober / 2017 / Experiential
St. Patrick’s Day partiers came face-to-face with a sobering message this weekend at Emmet Ray, a Toronto whiskey bar. In partnership with Arrive Alive, an organization that aims to save lives by putting an end to impaired driving, the bar replaced their regular coasters with ones made from real car wrecks:
The coasters were made using a hydraulic-press to help shape the car pieces into coasters. Then, a message was laser-etched onto the coasters: “This coaster used to be a car. That car never made it home.”
“Impaired driving remains one of the leading criminal causes of death in Canada,” says Michael Stewart, Program Director at Arrive Alive, “We wanted to remind people, on the biggest drinking night of the year, that there are consequences to driving drunk — and remind them to use a DD, take transit, or download The Ride App for a safe ride home.”
For more information on Arrive Alive and all their programs, visit arrivealive.org.
Here’s how the coasters are making an impact in the world: