Work / A&W / 2019 / Video
Mushroom Mozzarella Burgers are a handful. To protect our guests from falling toppings—and get the word out about this limited-time burger—we created custom burger napkins that look just like Allen’s uniform. It’s the burger accessory we never knew we needed.
But the bibs weren’t just for our commercial, we also gave them away on Instagram to help people across Canada protect themselves from falling burger toppings.
We even turned our burger bibs into Instagram stickers so that our followers could use the bibs in their stories.