As Strategy Director at Rethink, Richard brings extensive brand planning experience across a broad range of categories including Entertainment, Telco and Retail. Having emigrated from London in 2014, his former clients include Sony PlayStation, GAME Group and TELUS. His current clients include BCAA, UBC Sauder and London Drugs.
A passionate believer in the importance of creativity in connecting brands with their audiences, he is constantly on the hunt for insight to inspire breakthrough thinking.
He is also a proud co-founder and captain of Rethink’s VANCOUVER ALLCAPS soccer team.
Rich is a chess enthusiast, Everton fan, Japanophile, birdwatcher & snowboarder and fuels his alpine obsession with ramen and craft beer. At the time of writing, he is the five-time loser of his FAPL fantasy mini-league: ‘Der Sasquatch Blundersliga’.