Jake hails from New Zealand, where gravity travels in the other direction. After receiving his bachelor’s in art & design at Auckland University of Technology, he spent a few years working as a graphic designer. In 2010, he left the tiny upside-down nation for right-way-up Canada.
He continued working as an agency art director and joined Rethink in 2018. When Jake’s not in the office, he’s skiing, painting, or exploring the wilderness in his 1991 Mitsubishi Delica van, which is fitted with a set of custom-made gingham curtains that he is especially proud of.