Caleb Goodman

Caleb Goodman


What gets Caleb up in the morning is the desire to set the right conditions for agencies and clients to do their best work. He does this by mentoring and inspiring the agency and by immersing himself in clients’ business and fostering strong relationships.

Caleb joined Rethink in the spring of 2011 after spending eight years at TAXI Canada. Over the years, Caleb has led a wide variety of globally award-winning accounts, including MINI Canada, WestJet, Canadian Tire, and Koodo Mobile.

Caleb holds a BBA from Bishop’s University and a master’s degree in design and advertising from OCAD.

Outside of his agency life, Caleb has a severe case of wanderlust and takes every opportunity he can to travel the world.