Alex holds a B.A. in Communications from the Université de Montréal. With ten years of experience in the advertising industry (Y&R, Publicis, Ogilvy), Alex has worked closely from start to finish on national campaigns for Jeep, Dodge, FIAT, Pfizer, and Danone Canada. He has also been a part of Québec-targeted campaigns for Microbrasserie Alchimiste, Labatt Bleue, Groupe Archambault, and Loto-Québec’s Mise-o-jeu.
In a past life, Alex toured the country as a guitarist in a rock band. What makes him a truly remarkable human being? He doesn’t like spaghetti.