Blog / April 23, 2021
As our national sport, hockey is ingrained in Canada’s culture, tradition and identity. But, it hasn’t always reflected how diverse our country truly is. In fact, just becoming a fan is almost as daunting as playing the sport itself. Particularly if you don’t “speak hockey.”
Language is a barrier to entry for many potential hockey fans.
Molson wants everyone to feel welcome to Rep Our Home. No matter who you are, or where you’re from, every Canadian should feel welcome to experience and embrace hockey—OUR GAME.
So to make sure hockey was speaking to more Canadians, we created Molson Hockey Night in Canada, Multilingual Edition. On April 24, hockey will be broadcast in seven languages—Arabic, Cantonese, German, Hindi, Mandarin, Tagalog, Vietnamese.