Blog / November 20, 2020
Each year Applied Arts releases annuals showcasing the best in Canadian communications across a range of categories. We’re thrilled to report Rethink’s work will be featured 67 times in the 2020 Advertising Annual. The work spans all three offices and 12 different clients.
2020 led to lots of creativity surrounding campaigns during the COVID-19 pandemic. Many shows, including Applied Arts, added some categories to reflect the new circumstances creatives and clients were faced with.
IKEA lead with a total of nine campaigns showcased in this year’s Applied Arts Annual, including Won’t wake the baby ads, Swede Dreams, One Little Thing, The Wardrobe, Google Translated Stories, Coffee Table Catalogue, Everywhere Catalogue and the Dog Translator.
The IKEA Stuff Monster campaign was featured across multiple disciplines, from animation, cinematography and music, to ideation and direction. On top of that it also was featured under TV and corporate responsibility for its message about sustainability.
Heinz’s Ketchup Puzzle—which helped people in lockdown pass the time with a challenging 570 piece puzzle all in identical Ketchup red—features six times.
The annual also featured two other Heinz campaigns. The Game Day Dogs campaign, which delivered ballpark hotdogs to fans who couldn’t go to baseball games, appears twice. While Heinz on Film also won under the social category.
Kraft Peanut Butter Stick together for small business’ campaign won for their offer of donated ad space which supported independent cafes, bakeries and restaurants across Canada.
A further four features come from Kraft for the KD Pumpkin Spice stunt, KD Big Mac social post and the Kraft Peanut Butter Stick Together Jar.
Truss picked up some attention from judges this year featuring in five craft categories for the Veryvell identity design and Rolling Paper Straws promotion.
The Keg features for the first time under art direction for the new identity design.
Molson features three times for their campaign Make It Canadian which celebrated Canada Day with a collaborative case of Canadian beer.
A&W’s The Burger Man Hunt which entailed an epic search for the restaurant’s biggest fan won in four categories.
Rethinks work with charities and non profits also saw success this year with three wins for Cassie+Friends Foamease, one for Procure Foundation’s Give a sit campaign and four for Vancouver’s Science World The world needs more nerds campaign.
London Drugs Cards For All features three times for the inclusive valentines campaign featuring gift cards designed for all love.
Thank you and congratulations to everyone involved.