Blog / June 25, 2020
For a country that loves its beer it may come as a surprise to learn the #1 selling beer in Canada isn’t Canadian. As Canada’s oldest brewery, Molson Canadian wants to champion Canadian beer. And they don’t just mean Molson Canadian, they mean any Canadian beer founded in Canada. So they worked with Rethink to encourage all Canadians to #MakeItCanadian.
But it’s not just a hashtag. Molson is actually offering to share their name and opening their case up to any Canadian brewery with the aim of creating the most Canadian Case of beer ever. It’s a case where Canadian beer can proudly stand together, shoulder to shoulder. The campaign to get brewers on board is happening now. And the case is for real. It’ll be available in time for Canada Day, so Canadians can celebrate with a Canadian (beer of their choosing). Cheers.
See more of the campaign at www.thecanadiancase.ca.