Rethink wins Red Letter Award for Design Agency of the Year at the ADCC’s.

Blog / November 15, 2019

Last night the 70th Advertising & Design Club Canada awards took place in Toronto. Rethink won three golds, seven silvers and 22 bronze awards in addition to receiving the Red Letter for Design Agency of the Year. The Red Letters’ are awarded to agencies with the highest scores (according to the ADCC’s Gold, Silver and Bronze points system) within their respective categories.

The Pride Shield for Fondation Emergence won gold in public service design, single. The installationbuilt of 193 LGBT flags for The International Day Against Homophobia and Transphobiademonstrated that despite recent progress, we still have to stand together to put an end to homophobia and transphobia.

The IKEA Bedtime campaign won two golds in display & banner ads and media innovation. All night long, we targeted everyone who was still up watching YouTube videos with uniquely customized time-specific messages. The messages asked why they were awake, calling out the exact time and video they were watching, and exactly how many hours were left until IKEA opened so they could go buy a better mattress.

Rethink’s total score of 33 awards spans all three offices and 13 clients. The full list of winning work includes:

Silver

  • IKEA Voice Assistant in Radio Single (30s)
  • IKEA DRÄG in Advertising Integrated Campaign
  • IKEA Bedtime in Creative Effectiveness in Advertising
  • Berlitz Canada Happy Hour in Advertising Posters, Single
  • Berlitz Canada The Unnoticed in Advertising Best Art Direction, Campaign
  • Berlitz Canada The Unnoticed in Advertising Photography, Campaign
  • Arrive Alive The Sobering Report in Annual Reports, Sustainability/CSR Reports

Bronze

  • Leaf Forward Pass The Bill  in Advertising Misc
  • Leaf Forward Pass The Bill in Package Design
  • IKEA The Climate Change Effect in Stunt/Event
  • IKEA The Climate Change Effect in Experiential Single
  • IKEA Lamp Recycled in TV Single (Over 30)
  • Greenpeace Straw Shaming in Non-Profit & Public Service
  • Greenpeace Straw Shaming in Social Media
  • Greenpeace Straw Shaming in Media Innovation
  • Greenpeace Stop Sucking in Poster Series
  • Arrive Alive The Sobering Report in Digital Design 
  • Pasta Boy Peter in Stationery
  • Matchstick Coffee Identity in Complete Identity
  • ICOM 2019 Posters in Poster Series
  • ICOM 2019 Brochure in Brochures
  • ICOM 2019 Campaign in Typographic Campaign
  • Greater Vancouver Food Bank Emoji to Donate in Non Profit Public Service
  • East West Market Embarrassing Plastic Bags in Graphic Design Misc
  • East West Market Embarrassing Plastic Bags in Public Service Design, Series
  • Colourist Business Card in Stationery
  • Canada Skateboard Logo in Symbols & Logotypes
  • Berlitz Canada Worst Christmas Carols in Radio Campaign
  • Berlitz Canada Deck The Halls in Radio Single (30s)

Congratulations to us all.