Heinz Ketchup changes its label to show people the best way to get ketchup out.

Blog / October 23, 2019

People have been asking for years– what’s the best way to get Heinz Ketchup out of the glass bottle? Is it the smack, the shake, the roll, or perhaps a butter knife?. Fortunately for Canadians, Heinz Ketchup worked with Rethink to reveal the perfect way to pour their ketchup out of the iconic glass bottle.

The Heinz Pour Perfect Bottle, a limited edition glass bottle with an updated label, helps guide consumers to the perfect pouring angle.

While the limited edition bottle was tested in Toronto, consumers and media across the world shared Heinz’s answer⁠—proving that even after 150 years, Heinz Ketchup can still shake things up.