Blog / June 21, 2019
Rethink are the proud winners of two Bronze Lions.
The first lion was awarded from the Design Lion jury in Packaging, Special Editions & Promotional items for Leaf Forward’s Pass The Bill.
When the day to legalize cannabis in Canada finally came, Leaf Forward, a cannabis business accelerator, decided to help Canadians celebrate. To do this we launched a limited-time line of rolling papers printed with Bill C-45—the legalization bill that started it all.
The second lion was awarded in Outdoor in Ambient & Experiential Displays for the Pride Shield, in partnership with Émergence Foundation for the International Day Against Homophobia and Transphobia.
This custom-made 248-pound flag was crafted from 193 LGBT flags to show that despite recent progress, we still have to stand together to put an end to homophobia and transphobia.
2019 was a successful year for Rethink at Cannes, with an additional seven shortlisted entries spread amongst as many ‘Lion categories’, including our first ever shortlist under ‘Film’ Lions.
A huge thank you and congratulations to everyone involved in the winning work.