Blog / May 23, 2019
To demonstrate the effects of combined intoxication, we created the first annual report that becomes more impaired the more you scroll emulating the symptoms of intoxication. Users could also read the report clearly by pressing “view sober”, demonstrating that the safest way to drive is 100% sober.
Based in London UK, D&AD. This is the first D&AD Pencil for Rethink in the ‘Design’ category to date.
Congratulations to everyone involved.
*D&AD award their medals in a Wood, Graphite, Yellow or Black Pencil rather than Gold, Silver, Bronze or Merit.