Blog / April 30, 2019
This year’s Carte Blanche competition saw Rethink come away with prizes in two markets, including both first and second prize in Western Canada.
Carte Blanche for Creatives—now in its tenth year—is an annual competition that allows teams across the country to flex their creative muscle with a blank brief. The competition, put on by Astral, simply asks creative partners to come up with the most creative billboard idea possible for one of their clients.
Vancouver team Sheldon Rennie and Thom Peters won first prize for their Mr Lube billboard. To promote Mr. Lube’s no appointment preventative car maintenance, the board uses live wait times and traffic data to calculate how long it would take for cars passing the board to get in and out of the shop.
Their submission for Playland’s “Recommended Rides”, also placed second. The board captures the speed of passing cars and recommends certain Playland rides based on the speed.
In Toronto, Skye Deluz and Kyle Simons took third prize for their OOH “Cloud Coverage” for Ontario Science Centre. Using information from weather broadcasts, these digital billboards rotate to reveal information about the current cloud coverage.
The first-prize-winners in each market received a free trip to the Cannes Lions festival as well as $50,000 towards an ad spend from Astral Media.