PSA gives “credit” to the people behind sexual misconduct

Blog / March 4, 2018

The Assaulted Women’s Helpline gave enablers of sexual misconduct the “credit” they deserve during Oscars season and leading up to International Women’s Day. The Ontario-based non-profit is shining a spotlight on the culture of silent complicity that perpetuates sexual misconduct in Hollywood in a new PSA.

The 45-second video takes the form of a typical Hollywood opening credits sequence. But instead of sharing the names of the crew, it tells the story of a young woman being taken advantage of by a director who abuses his power, a producer who looks the other way, and a cast of supporting characters who could have done something, but didn’t.

“It’s heartbreaking that stories like this have become a reality in Hollywood,” says Lee-Anne Lee, Chair, Board of Directors at the Assaulted Women’s Helpline, “but more and more we’re seeing people step up and say ‘enough’. It only takes one person to break the chain and change the script.”

The Assaulted Women’s Helpline provides free, 24/7 crisis counselling, emotional support, information and referrals in up to 200 languages for both victims of sexual assault and those who have witnessed sexual misconduct. The toll-free Helplines completely anonymous and confidential and can be accessed at 1-866-863-0511.

“These credits aren’t about pointing fingers or assigning blame,” says Lee. They’re about recognizing an opportunity to play the hero.”