Blog / June 18, 2014
We’re beyond excited to announce Rethink is one of the few Canadian agencies bringing home a Cannes Cyber Lion for the Molson Canadian Beer Fridge. It has been a long journey for the Beer Fridge, from Europe to Indonesia to Sochi, and most recently the Marketing Awards where it took home Best in Show.
The Beer Fridge wouldn’t have been possible without the really innovative partners who helped make it happen. Big thanks and shout outs to Partners Film, Rooster Editing and Artem (the smartie pants who built the passport scanner).
For more news on the happenings at Cannes check out:
- Cannes blog: Rejoice the return of the big idea by Rethink’s Aaron Starkman
- Some of our fellow Canadian winners
Cheers from Cannes!