Beer Fridge wins Cannes Lion

Blog / June 18, 2014

Beer Fridge wins Cannes Lion

We’re beyond excited to announce Rethink is one of the few Canadian agencies bringing home a Cannes Cyber Lion for the Molson Canadian Beer Fridge. It has been a long journey for the Beer Fridge, from Europe to Indonesia to Sochi, and most recently the Marketing Awards where it took home Best in Show.

This marks our agency’s fourth Lion at Cannes, previously bringing home Silvers and Bronzes for Playland, Science World and the YWCA.

The Beer Fridge wouldn’t have been possible without the really innovative partners who helped make it happen. Big thanks and shout outs to Partners Film, Rooster Editing and Artem (the smartie pants who built the passport scanner).

For more news on the happenings at Cannes check out:

 

Cheers from Cannes!
Beer Fridge wins Cannes Lion