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Work / Sports Experts / 2016 / Digital + Social

Sports Experts has sponsored runners since 1967. To highlight its sponsorship of the 2016 Montreal marathon, the brand wanted to show the dedication and effort needed to complete a marathon. That’s why we created the Scrolling Marathon, the first-ever 42.2 kilometer long website. The website challenged wannabe runners to scroll an entire marathon and, if they were quick enough, rewarded them with awesome running prizes from Sports Experts.