Work / Shaw / 2018 / Brand Story
With the rise of the cord-cutters and today’s “on-demand” lifestyle, Shaw saw the need to reinvent the TV viewing experience. They introduced BlueSky TV, a premier service with functions like custom recommendations, integrated sports app, and easy search tools like a voice-activated remote. Bingee the fairy bot, was created to be a launch spokesbot and to make all TV viewers’ wishes come true.
Watch as the BlueSky TV voice-activated remote gets these folks out of some unexpected situations.
With BlueSky TV, seeing is believing. Our out-of-home demonstrated how it all works with “Say____, See ______”.
Consumers could also sample the product in malls at demo kiosks.