BlueSky TV and Netflix Launch – Digital Video Campaign

Work / Shaw / 2017 / Digital + Social

To promote the launch of Netflix integration on Shaw’s BlueSky TV platform, we created a series of 15-second digital videos that ran on YouTube, Facebook, Instagram and SnapChat. We also did a 6-second cut down of each spot that was used to retarget users who viewed the longer form ads. These acted as a reminder of our single most important message around “BlueSky TV, now with Netflix” and as a cost-effective way to drive high reach and frequency throughout the campaign.