Work / Molson Canadian / 2013 / Digital
This year Molson Canadian sponsored the World Junior Hockey Championships, the highest viewed hockey tournament of the year. The tournament was in Russia. Broadcasts in Canada were 4am – meaning most people were recording the game to watch later. Trouble is, the internet was full of score spoilers. That’s why we built the Spoiler Alerter, a browser extension that blocked any website on your computer contained content that would tell you the score. It worked on Facebook, Twitter, and any other website – even email. If there was any mention of the score, the Spoiler Alerter was there to block it. Because you shouldn’t get the score, until you want the score.