Work / Metro News / 2010 / Outdoor

“You’re going to read this no matter what. It’s true. It doesn’t matter what’s written here. You’re going to follow it through to the end. Every last word. And to prove it, here’s the word cabbage written nine times in a row – cabbage, cabbage, cabbage, cabbage, cabbage, cabbage, garage, cabbage, cabbage. Did you see the word, garage? Of course you did, because you read every word. And even if you didn’t, you’re now going back to find the word ‘garage’. See. Told you so. But fret not. You’re not reading every word because this ad has you spellbound. No. It’s probably because you couldn’t find a Metro to read. And you’re stuck reading this, and cabbage eight, no, nine, wait, ten times.”