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Piggy Bank Wall

Work / Coast Capital Savings / 2015 / Digital + Social

In Canada’s most expensive city the cost of living can be terrifying. Coast Capital Savings wanted to give Vancouverites a helping hand.  A wall of piggy banks filled with up to $1,000 — the same amount of cash back given with every Members Get It™ Mortgage — attracted a crowd of over 3,000 people.  

The event earned local and national news coverage with some people lining up for seven hours just for their chance to select a piggy bank. Oh, and the internet took notice too.