Work / Coast Capital Savings / 2015 / Digital + Social
In Canada’s most expensive city the cost of living can be terrifying. Coast Capital Savings wanted to give Vancouverites a helping hand. A wall of piggy banks filled with up to $1,000 — the same amount of cash back given with every Members Get It™ Mortgage — attracted a crowd of over 3,000 people.
The event earned local and national news coverage with some people lining up for seven hours just for their chance to select a piggy bank. Oh, and the internet took notice too.