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Canucks 2018/2019 Design System

Work / Canucks / 2018 / Design

In the build-up to the 2018/2019 season, we were tasked with bringing new life to the brand’s long-running platform: West Coast Strength.

We worked closely with the Canucks’ internal team to develop an overhauled identity, visual & typographic system, and launch campaign 2018/2019 season.

The campaign draws inspiration from the ruggedness of the west coast. Using displacement mapping, we created a typographic system rooted in the elements.