Don’t miss out on movies. Learn the language.

Work / Berlitz Canada / 2016 / Video

There are various noble reasons to learn a foreign language: professional advancement, travel, etc. Here we are setting the bar not at an aspirational but at a more practical level – movies.

Our campaign builds around the insight that focusing on subtitles can mean missing the action on the screen.

The videos target francophone Quebecers, who consume a lot of subtitled English content.