Work / A&W / 2017 / Digital + Social
To help launch their All-Day Breakfast, A&W has partnered with Canadian adventurers to share the excitement across the country.
The first adventure was a road trip in Ontario with Toronto-based YouTuber Gunnarolla, featuring the beautiful visitas of Cypress Lake, Singing Sands Beach and (spoiler alert) ending on a dock at Georgian Bay sharing breakfast with a friend:
Up next, was a high-flyin’ breakfast drone delivery on the West Coast with a local instagrammer Brayden, also known as Braybraywoowoo. Brayden took a hike with pals to a Vancouver-area visita known for its hashtag views and surprised the group with a breakfast drone delivery at sunset:
This influencer activation was just one part of the larger All-Day Breakfast campaign that used a multitude of mass communication tactics, including national broadcast TV spots and other paid social amplification on Youtube, Facebook and Instagram.