You Won’t Skip These Ads

Work / A&W / 2016 / Digital

When it came to telling A&W’s ingredients story on YouTube, we realized we couldn’t just run our TV commercials on the platform. We needed to do something more engaging to keep our audience from hitting the “skip ad” button.

2000%

Search Increase                

2x

View-through Average

8%

Increase Brand Awareness

92%

Increase Ad-recall